For the last couple of months we've constantly been asked by our community: How do you use a menstrual cup? Is there no tutorial? Oh yes, there is! But there's no way to explain how to use the cup without showing it. Whoever does that on social media gets censored. Why? Because there’s no distinction between pornographic content and education. To break the taboo around menstrual education, we created the first explicit tutorial ever. And as we can’t show it on Instagram, we chose to show it on alternative sex platforms.
Why we're dumping Pornhub? Originally the campaign was available on Pornhub. We wanted to make educational content freely accessible to everyone. It was clear to us from the beginning that this platform, which has been criticized for various reasons, could not be the final solution. That’s why we’ve been fully committed to showing the tutorials on other, alternative sex platforms now. "One Girl One Cup" is now available on Cheex.